The Ultimate Guide on Getting Started with Video to Grow Your Online Brand

Whether launching and scaling an e-commerce brand, an online course, a digital product, or simply just building a digital presence for a local business, there’s no question that video is an absolute necessity to stay ahead in today’s age of digital consumption.

According to Cisco’s Annual Internet Report, video will represent 82% of all IP traffic in 2021. Additionally, video drives a 157% increase in organic traffic from search engine results pages (BrightCove), and well-branded videos can increase purchases by nearly 144% (econsultancy).

Fortunately, after creating hundreds of scroll-stopping ad video variations to drive millions of dollars in revenue for clients at my firm, I’ve put together a list of best practices and resources below that will help any startup or brand get their feet wet with video, starting today.

Create Content with Purpose

The biggest mistake that companies often make when creating video content is doing so solely for the purpose of creating. Rather than this, brands should be creating content that fits specifically within their ideal client or customer journey.

To do this, brands need to first determine who their ideal customer is, the journey they take in discovering their…