Disney Loses Potential $2.7M in Missed Amazon Sales on “Baby Yoda”
3 min readDec 20, 2019
According to recent research by The Hustle and Amazon merchant tool Jungle Scout, the term “baby yoda” was searched over 500k times on Amazon alone this past month, following the success of the cute little guy debuting on Disney+’s Star Wars: The Mandalorian last month. That’s a 40,874% increase over the previous 30-day period.
Don’t believe it? Start typing “baby…” on Amazon and you’ll see just how much it’s trending:
