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My whiteboard planning on a particularly busy week (took a week of PTO to work on side hustles)

It’s Friday; the typical “work week” near its end for many. Think about where you’re currently at in your week. Have you done everything you set out to do by this point? Or, like most of us, has life and its competing priorities once again caused you to fall behind on that growing list of weekly to-do items?

I may take a bit of an overkill approach to applying frameworks to my life (thanks to 4 years of working in strategy consulting), but lately, I’ve found that I’ve been able to accomplish significantly more measurable progress by having a strong…


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Whether launching and scaling an e-commerce brand, an online course, a digital product, or simply just building a digital presence for a local business, there’s no question that video is an absolute necessity to stay ahead in today’s age of digital consumption.

According to Cisco’s Annual Internet Report, video will represent 82% of all IP traffic in 2021. Additionally, video drives a 157% increase in organic traffic from search engine results pages (BrightCove), and well-branded videos can increase purchases by nearly 144% (econsultancy).

Fortunately, after creating hundreds of scroll-stopping ad video variations to drive millions of dollars in revenue for…


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How great would it be if someone handed you $150k to spend on Facebook ads to grow your business? It would magically solve ALL of your growth problems, wouldn’t it?

While that may have been the case 10 years ago, that’s simply not the case in today’s age of rising digital advertising costs — as shown by the latest shutdown of Unicorn, a direct-to-consumer e-scooter company that claims to have spent the majority of its incoming revenue on Facebook ads.

“A large proportion of the revenue went toward paying for Facebook ads to bring traffic to the site,” an email…


According to recent research by The Hustle and Amazon merchant tool Jungle Scout, the term “baby yoda” was searched over 500k times on Amazon alone this past month, following the success of the cute little guy debuting on Disney+’s Star Wars: The Mandalorian last month. That’s a 40,874% increase over the previous 30-day period.

Don’t believe it? Start typing “baby…” on Amazon and you’ll see just how much it’s trending:

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The report also claims that the top 47 “Baby Yoda” products on Amazon, which are largely fake and unofficial, have sold an average of 1,842 times each, at an average…


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For those of you active on Instagram (or any social media), you’ve probably noticed a barrage of reposted images of that woman sitting poolside in a red one-piece swimsuit from friends in order to receive a free swimsuit. Soon after going viral, people were calling it a massive failure, which you’ll soon read why; however, this could not have gone better for them in the end.

So, what was the big deal and how can brands learn from it? Our talented team at VAXA Digital decided to dive in and find out.

Clothing retail startup “Sunny Co Clothing,” founded by…


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For the past 68 years, seeing infomercials on TV has been nothing new. Whether it was someone we grew to love or someone we grew tired of 5 seconds after seeing them, home shopping network and infomercial producers have tried every approach out there to get their product in front of our eyes — that is until I stumbled upon what I’d call the QVC for millennials.

It all started when a good friend of mine (we’ll call him Alex from Florida) tagged me in a Facebook post by a page called “Buy Me That,” claiming to offer up to…


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The day had finally come when it was time to move a close friend of mine home from her internship at the Georgia Aquarium, and this meant I needed to find a one-way method of transportation up there. It may have taken a couple glasses of bourbon to originally convince me that taking a trip from Jacksonville, FL to Atlanta, GA via Greyhound bus was a good idea, but I decided why not go for it.

I would be driving my friend’s car home after the weekend, so I just needed some cheap and effective means of getting to the…

Justin Kelsey

Digital strategist @BofA by day, serial founder & video advertising firm CEO by night. Sharing thoughts on innovation, strategy, and e-comm. 🎥 vaxadigital.com

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